PROGRAMA

    I. MANAGEMENT COMPARATIVO: EUROPA - USA: APROXIMACIÓN A DIFERENTES ÁREAS DE GESTIÓN 
       DESDE LA PERSPECTIVA NORTEAMERIACANA

        a. Introduction to American Society, Prof. Eric Langenbacher
      b. International Labor Relations, Prof. Douglas McCabe
      c. International Human Resource Management, Prof. Douglas McCabe
      d. Marketing, American culture and Challenges, Prof. José Luís Guerrero  
  
     II. GLOBALIZACIÓN

         a. International Political and Trading Blocks, Prof. Luis Bitancourt
       b. Effective Techniques for International Marketing of e-commerce, Prof. José Luís Guerrero
        
    III. INNOVATION, MARKETING Y NUEVAS TECNOLOGIAS

         a. Amplifyng Innovation, Prof. Goncalves
       b. Technique for understanding your customer: The case of on-line customers, Prof. Jose Luis Guerrero
       c. Contemporary Issues in international intellectual property strategies, Prof. Michel Ryan
       d. Corporate Responsability: Undestanding your customer, Prof. Jose Luis Guerrero