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Why study the MBA in China?


In 2012, China became the world’s biggest trading nation in goods, edging past the United States for the first time.


In 2014 China surpassed the US to become the world´s largest economy. According to the International Monetary Fund China produced 16.5 percent of world GDP in 2014, compared with 16.3 percent for the US.


In 2013 China surpassed Japan to become the world’s second-biggest consumer market. China added more than any other economy to global consumption last year. China is expected to overtake the US to become the world’s largest consumer market in the next five years, according a report by Standard & Poor’s.


Whether you are looking to work, you are going to discover that you’ll have to deal with China. For that reason western multinationals are recruiting MBA graduates to expand in China. But now Chinese companies like Alibaba, Lenovo and Xiaomi are enrolling MBA graduates in Chinese Business Schools for its expansion plans for the world.





Chinese companies are already recognized as among the world leaders in numerous B2B technologies, including wind-turbine blades, solar panels, high-speed rail equipment, steam boilers, port terminal cranes, and electric-transmission equipment.



China’s cities are growing so quickly that the country now has more urban centers than most Western nations do. By 2020 China will have 50 cities with at least 1 million middle-class inhabitants. And by then it is expected to have 800 cities whose residents’ real disposable incomes are greater, on average, than those of Shanghai’s residents today.



The Chinese technology companies poised to dominate the world. From PCs to smartphones, Chinese firms are outgrowing their home market and making their mark internationally. Lenovo is now the world’s largest maker of PCs. Huawei is the second-largest provider of telecoms network equipment in the world. The smartphone and tablet-maker Xiaomi, called “China’s Apple”, is expanding beyond China. By 2020, China’s e-commerce market is forecast to be larger than those of the US, UK, Japan Germany and France combined.

The trend for Chinese companies, both multinational and local, to seek out MBAs as they pursue global expansion continues, with an even larger 38% rise in MBA opportunities forecasted for the coming year.  Nowhere has growth  been larger than in China, which experienced an explosive rise in MBA opportunities last year, moving from fifth to third position in terms of the volume of job opportunities.





Where? Four fascinating cities

Established in Tianjin as a joint venture between the local government and an European business school, the ESEUNE Tianjin Business School mission is linking East and West in teaching and connecting top talent  to prepare highly competent, internationally oriented managers able to adapt to the driving forces of business globalization, international competition, and international cooperation.

Tianjin / Beijing
The ESEUNE Tianjin Business School campus is located at the Zhongbei Technology Park, in Tianjin (35 minutes by train from Beijing city center). Students enjoy complete facilities with modern classrooms, meeting rooms,cafeteria, rest areas and green spaces to relax in between lecture sessions. In the Technology Park, students work with managers and entrepreneurs from technology companies (software, mobile, apps, etc.)


Tianjin is the fourth largest city in China, after Shanghai, Beijing, and Guangzhou. The city of Tianjin recorded China’s highest per-capita GDP, followed by Shanghai and Beijing. Since the mid-19th century, Tianjin has been a major seaport and gateway to the nation’s capital. Tianjin’s port is the world’s top-level and China’s largest artificial deep water harbor, and the throughput capacity ranks the fifth place in the world. Tianjin harbor is the port of call to international cruises visiting Beijing. More than 300 ‘Fortune 500’ companies have set up base in Tianjin, which is a new growth pole in China and is a hub of advanced industry and financial activity. This is a great opportunity for ESEUNE students.

Shanghai / Hong Kong
Shanghai is the commercial and financial center of mainland China. Currently it is one of the most prosperous cities in the world. Its cosmopolitan character, sophisticated and affluent consumers, and highly educated and skilled labor force make it highly attractive to overseas investors. Shanghai has recorded double-digit growth for 15 consecutive years since 1992 to become the center of finance and trade in the new China.


Hong Kong is one of the World’s leading international financial centers. The Hong Kong Stock Exchange is the seventh largest in the world, and Hong Kong is the world’s eleventh largest trading entity and re-export center.


The Global MBA has two field trips to Hong Kong and Shanghai along the academic year.

For whom?


The Global MBA in China is a Master in Business Administration designed for people who want to become managers in global environments. These people think global and they can find solutions in any situation and in any country of the world.


Global MBA students have different backgrounds like business administration, engineering, humanities… All of them are willing to have training periods in different countries in other to learn by living and working on those countries. Participants on average have less than three years of professional experience and their average age is from 23 to 30 years.  But the group includes executive students with large experience and age around 40.


We are looking for professionals with the desire to learn by doing, able to work in teams and able to find solutions to daily problems on companies facing the challenges of a global market. The heterogeneity of the participants (around 50% of students are of Chinese origin and 50% from Europe and America) generates diversity of opinions, ideas and approaches whose contrast is extremely dynamic and enriching.


The admission process is used to identify and select outstanding individuals for their willingness to learn as they share what they know, for their ability to integrate into teams and for their ability to identify alternatives and solutions to the complex challenges of a globalized world.

What topics will study ?

The Global MBA program addresses the business management from a global perspective, delving into the techniques and tools which have busted onto the general management and directly affecting the competitiveness of a global business. The program consists of 17 modules, totaling 52 credits (according to the European standards of higher education each credit equals 25 hours of work, study, and practice). The Global MBA in China focuses on 4 main areas.



All organizations are impacted by the international environment in which they operate. The understanding of strategy, international trade and finance issues is crucial when business is conducted across national borders. By the end of the module the student must be able to interpret international trade and finance, understand the determinants of trade, evaluate trade policy and evaluate the risks of investing in emerging economies. The over-riding objective of this first area is to use these skills to articulate comprehensive/cohesive global expansion strategies for any firm. It is divided in 4 courses.


1. International Economics

2. International Accounting

3. International Finance, Banking and Business Law

4. Global Strategy




This area focuses on how enterprises plan, design, and execute their global operations in industries -such as consumer products, high tech, biotech, and retail- in both, developed economies (European Union, North America, Japan), and emerging markets (China) where firms must rely on the integration of a network of suppliers, manufacturers, distributors, and retailers to provide products and services. The area is divided in 4 courses.


1. Global Supply Chain Management

2. Export Import Management

3. Global Marketing Strategy

4. Strategic Human Resources




This area focuses on the challenges, risks and opportunities of Globalization. These modules focuses on the improvement of skills towards innovation and creativity. Our students learn how to develop new business models guided through value, building of new markets, redefining relations and process maps. The area is structured upon 3 courses.


1. Global Business Negotiation

2. Innovation and Disruptive Change

3. GAP (Global Action Project)




This area focuses in China economy, culture, values, market and operations and is divided in 3 courses.


1. China I: Culture and buyer behavior

2. China II: Chinese market and operations

3. China III: Chinese language


Internships and Projects

Our participants learn by doing. They face real business cases, and situations so that they learn how to solved problems. And it is from that experience and the need to solve real problems that our students better assimilate the contents of the Global MBA.


They can participate in the management of any of the various functional areas of the company (financial, marketing , people, information systems, management, etc..) always having a global view of the enterprise as a whole, which enables them to become high effective middle managers aiming to become general managers in the future.


The Global MBA program includes internship, so that the student can develop skills on China. ESEUNE equips participants with the tools and skills necessary to become a proactive, flexible professional and with a strategic vision that allows him or her to take advantage of new opportunities provided by the new competitive stage.

MBAction! methodology consists of two learning processes: IN and OUT



Assimilation of knowledge, content, skills and tools  by attending lectures given by ESEUNE professors coming from East and West.



Implementation of what was learned in real projects with the help of ESEUNE tutors. And working at companies who hire the students for internships. Thus, all the content and tools are oriented towards real practical application.