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Why study Chinese language?

 

In 2012, China became the world’s biggest trading nation in goods, edging past the United States for the first time.

 

In 2014 China surpassed the US to become the world´s largest economy. According to the International Monetary Fund China produced 16.5 percent of world GDP in 2014, compared with 16.3 percent for the US.

 

In 2013 China surpassed Japan to become the world’s second-biggest consumer market. China added more than any other economy to global consumption last year. China is expected to overtake the US to become the world’s largest consumer market in the next five years, according a report by Standard & Poor’s.

 

Whether you are looking to work, you are going to discover that you’ll have to deal with China. For that reason western multinationals are recruiting  staff to expand in China. But now Chinese companies like Alibaba, Lenovo and Xiaomi are enrolling people from Europe and America for its expansion plans for the world.

 

B2B TECHNOLOGIES

 

Chinese companies are already recognized as among the world leaders in numerous B2B technologies, including wind-turbine blades, solar panels, high-speed rail equipment, steam boilers, port terminal cranes, and electric-transmission equipment.

CHINA´S CITIES

 

China’s cities are growing so quickly that the country now has more urban centers than most Western nations do. By 2020 China will have 50 cities with at least 1 million middle-class inhabitants. And by then it is expected to have 800 cities whose residents’ real disposable incomes are greater, on average, than those of Shanghai’s residents today.

INTERNET AND IT

 

The Chinese technology companies poised to dominate the world. From PCs to smartphones, Chinese firms are outgrowing their home market and making their mark internationally. Lenovo is now the world’s largest maker of PCs. Huawei is the second-largest provider of telecoms network equipment in the world. The smartphone and tablet-maker Xiaomi, called “China’s Apple”, is expanding beyond China. By 2020, China’s e-commerce market is forecast to be larger than those of the US, UK, Japan Germany and France combined.

The trend for Chinese companies, both multinational and local, to seek out MBAs as they pursue global expansion continues, with an even larger 38% rise in MBA opportunities forecasted for the coming year.  Nowhere has growth  been larger than in China, which experienced an explosive rise in MBA opportunities last year, moving from fifth to third position in terms of the volume of job opportunities.

WHERE STUDENTS COME FROM

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What you might already know

 

  • China is one of the world’s oldest and richest continuous cultures, over 5000 years old.
  • One fifth of the planet speaks Chinese.
  • Mandarin Chinese is the mother tongue of over 873 million people, making it the most widely spoken first language in the world.
  • In addition to the People’s Republic of China and Taiwan, Mandarin Chinese is also spoken in the important and influential Chinese communities of Indonesia, Thailand, Malaysia, Singapore, Brunei, the Philippines, and Mongolia.

 

International businesses prefer to hire people who speak more than one language. China has become a huge market, and business leaders are looking for people who can speak Chinese and operate successfully in a Chinese cultural context. Knowing Chinese may give you an edge when competing for an important position. China will play a major role in world affairs in the future. As China now has opened up to the West, there are opportunities for employment in all areas.

 

The study of the Chinese language opens the way to different important fields such as business, economy, politics, tourism, history, archaeology….

But to study Chinese finally means to study a culture, the values, the struggles, the sensibility, the joys and the sorrows of this great people. These works help you understand what is behind the language, what makes it powerful, and how it actually functions in Chinese society. To be at ease and effective in a Chinese environment learning the language is half the battle, but knowing about the culture behind the language is the other.

 

Where? Tianjin, fascinating city

Established in Tianjin as a joint venture between the local government and an European business school, the ESEUNE Tianjin Business School mission is linking East and West in teaching and connecting top talent  to prepare highly competent, internationally oriented managers able to adapt to the driving forces of business globalization, international competition, and international cooperation.

Tianjin / Beijing
Tianjin is the fourth largest city in China, after Shanghai, Beijing, and Guangzhou. The city of Tianjin recorded China’s highest per-capita GDP, followed by Shanghai and Beijing. Since the mid-19th century, Tianjin has been a major seaport and gateway to the nation’s capital. Tianjin’s port is the world’s top-level and China’s largest artificial deep water harbor, and the throughput capacity ranks the fifth place in the world. Tianjin harbor is the port of call to international cruises visiting Beijing. More than 300 ‘Fortune 500’ companies have set up base in Tianjin, which is a new growth pole in China and is a hub of advanced industry and financial activity. This is a great opportunity for ESEUNE students.
ESEUNE Tianjin
The ESEUNE Tianjin Business School campus is located at the Zhongbei Technology Park, in Tianjin (35 minutes by train from Beijing city center). Students enjoy complete facilities with modern classrooms, meeting rooms,cafeteria, rest areas and green spaces to relax in between lecture sessions. In the Technology Park, students work with managers and entrepreneurs from technology companies (software, mobile, apps, etc.)

Accommodation for students is located at Tianjin Polytechnic University where students also enjoy sport facilities.

For whom?

 

The ESEUNE Courses are designed for people who want to become global. Students have different backgrounds like business administration, engineering, humanities… All of them are willing to have training periods in different countries in other to learn by living and working on those countries. Participants  average age is from 23 to 30 years.  But the group includes executive students with large experience and age around 40. The heterogeneity of the participants generates diversity of opinions, ideas and approaches whose contrast is extremely dynamic and enriching.

 

5 Months Courses / 1 Year Courses / 2 Years Courses

The Global MBA program addresses the business management from a global perspective, delving into the techniques and tools which have busted onto the general management and directly affecting the competitiveness of a global business. The program consists of 17 modules, totaling 52 credits (according to the European standards of higher education each credit equals 25 hours of work, study, and practice). The Global MBA in China focuses on 4 main areas.

5 MONTHS COURSES

 

From September to February or March to August.

 

Classes from Monday to Friday (3 hours)

Cultural activities

Site visits

1 YEAR COURSES

 

Starting September. From September to July.

 

Classes from Monday to Friday (3 hours)

Business optional Seminars

Optional internships

Cultural activities

Site visits

Field trips to Shanghai and Hong Kong

 

2 YEARS COURSES

 

Starting September. From September to July.

 

Classes from Monday to Friday (3 hours)

Business optional Seminars

Optional internships

Cultural activities

Site visits

Field trips to Shanghai and Hong Kong

Optional Internships and Projects

Our participants learn by doing. They face real cases,and situations so that they learn how to solved problems in China. And it is from that experience and the need to solve real problems that our students better assimilate the Chinese language.

 

The program includes optional internship, so that the student can develop skills on China. ESEUNE equips participants with the tools and skills necessary to become a proactive, flexible professional and with a strategic vision that allows him or her to take advantage of new opportunities provided by the new competitive stage.

ESUENE methodology consists of two learning processes: IN and OUT

PROCESSES IN

 

Assimilation of knowledge by attending classes given by ESEUNE Tianjin professors.

PROCESSES OUT

 

Implementation of what was learned in real projects and optionally working at companies who hire the students for internships.

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